Taco Bell has launched its first-ever Live Más Café, a new concept developed in collaboration with Diversified Restaurant Group, one of the brand’s largest franchisees.

The café aims to expand Taco Bell’s beverage offerings, featuring speciality drinks such as chillers, agua frescas and coffees, alongside the restaurant's classic menu items.

Located in Chula Vista, California, the Live Más Café will operate daily. The concept is designed to provide fans with an inviting atmosphere and great value while introducing a new dimension to the brand’s beverage category.

Diversified Restaurant Group's CEO, SG Ellison, said: “Live Más Café is a bold new chapter in our journey of innovation. Rooted in Taco Bell’s cultural rebel spirit, Live Más Café redefines the consumer experience by bringing a new line-up of indulgent beverages. This isn’t just a menu update message – it’s a movement. The new beverage platform will empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept.”

Taco Bell's president, North America and International, Scott Mezvinsky, added: “We’re always looking for new ways to elevate the Taco Bell experience, and the Live Más Café is the perfect example of that".

“This innovative pilot concept is all about expanding the boundaries of what Taco Bell can be, creating a dynamic space where guests can experience our bold flavours in new and exciting ways. The strength of our partnership with Diversified Restaurant Group has been key in bringing this vision to life. Together, we’re not only pushing the envelope on innovation but also reinforcing the power of strong franchise relationships in driving Taco Bell’s continued growth and success.”

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