Taste Tomorrow Ventures (TTV), the $30 million venture arm of LA Libations, has invested in coffee brand Happy.

The company was co-founded by actor Robert Downey Jr and entrepreneur Craig Dubitsky.

Happy launched in early 2024, positioned as a sustainable and flavour-driven coffee brand. By February, it had reached more than 60,000 retail locations across the US.

TTV’s portfolio includes a range of emerging beverage and snack companies such as Just Ice Tea, Better Sour, Bero, Chamberlain Coffee, Cove Soda and Don’t Quit.

The investment in Happy marks TTV's latest move to support mission-driven consumer brands disrupting established categories.

Financial details of the investment was not announced.

Top image: © Happy