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Uber Eats has appointed Merve Basci, co-CEO of Trendyol Go, as its new general manager for the UK.
Basci joined Uber last summer following its $700 million acquisition of a majority stake in Turkish food and grocery delivery platform Trendyol Go, where she played a key role in building and scaling the business to more than 90,000 merchants. In her new role, she will oversee the next phase of growth for Uber Eats in the UK.
The move coincides with a leadership transition for Matthew Price, who has led the UK business for more than four years. Price will take on a new role as regional general manager for EMEA North, overseeing growth across Northern and Eastern Europe, including the Netherlands, Ireland, Belgium, Poland and the Nordics.
During Price’s tenure, Uber Eats is said to have become the UK’s largest delivery platform, surpassed one billion deliveries and launched initiatives aimed at supporting small and medium-sized businesses, including the Uber Eats Restaurant of the Year Award.
Basci said: “The UK is a standout player in the global delivery sector and I am thrilled to be joining the team. Uber Eats has already established itself as the UK’s market leader and I am excited to build on that foundation. I can’t wait to work with the UK’s amazing array of restaurants and help them grow and innovate in a very dynamic landscape."
Price commented: “After an amazing four years leading the UK business, I’m excited to have the opportunity to accelerate our growth across the North of EMEA. Uber Eats in the UK has seen tremendous momentum in recent years and it’s been a real privilege to help the vibrant UK restaurant community thrive. I’m looking forward to taking on a new challenge and applying what I’ve learned across the region.”
Saskia de Jongh, vice president and regional general manager at Uber Eats EMEA, added: “Merve has proven to be an incredible operator who brings deep commercial expertise and innovation experience. I am confident Merve will help take our UK team to even greater heights, as we scale our next phase of growth.”
Basci is expected to relocate to the UK in the coming months.
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