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  • TreeHouse Foods acquires private tea company for $205m

    TreeHouse Foods has agreed to acquire private brand tea business operations of Harris Freeman & Co (Harris Tea) for $205 million. The acquisition includes Harris Tea's facilities in Moorestown, New Jersey, and Marietta, Georgia, along with about 300 employees. It will integrate vertically with TreeHouse's existing tea business, boosting the company's growth and margins. TreeHouse Foods' CEO and president, Steve Oakland, said: "The acquisition of Harris Tea strengthens our competitive positioning in the fast-growing tea category and adds unique blending and sourcing capabilities that customers desire, building upon TreeHouse Foods' category leadership, enhancing our position through additional depth and scale. This acquisition aligns with our long-term strategy to build capabilities in our higher-growth, higher-margin categories." Kevin Shah, co-CEO of Harris Freeman, added: "The tea category presents significant opportunity for future growth. It was clear that TreeHouse Foods would provide a great fit for our next chapter of growth, given its depth of capabilities, scale, industry expertise and customer relationships, and I am confident we will maintain our upward trajectory as a result of this transaction." The deal is expected to close in early 2025, funded primarily with cash on hand. #TreeHouseFoods #HarrisFreeman #US

  • Death Wish Coffee unveils seasonal peppermint mocha brew

    US coffee brand Death Wish Coffee has expanded its portfolio with the company's 'first-ever' peppermint mocha brew. This seasonal offering combines peppermint and baker's chocolate. The brew is made with Fairy Trade Certified organic Robust and Arabica beans. Tom Ennis, president and CEO of Death Wish Coffee, said: "Following the success of our fall Pumpkin Chai blend, we knew our consumers wanted a flavour that would capture the essence of the holidays. With a deeply delicious and refreshing taste free from artificial ingredients, we're confident that Peppermint Mocha will quickly become a fan favorite and seasonal staple." Death Wish Coffee's Peppermint Mocha is available in 9oz ground bags and 10-count pods at major retailers nationwide, such as Sprouts, Publix, Wegmans and Kroger, and in select Target and Albertsons stores. #DeathWishCoffee #US

  • Supreme rescues Typhoo Tea from administration

    Supreme, a UK-based consumer goods company, has bought Typhoo Tea out of administration. The rescue was agreed in a deal worth £10.2 million, according to The Guardian . The acquisition ensures Typhoo’s continued presence in UK and international markets while keeping the brand under British ownership. Founded in 1903, Typhoo entered administration last month , putting its future and associated brands at risk. Supreme’s acquisition secures Typhoo and its portfolio, including QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee and Fresh Brew. Supreme plans to revitalise Typhoo by using its supply network to reduce costs and ensure steady product availability, helping the brand recover. Supreme CEO Sandy Chadha said: "Typhoo is such an iconic brand, and with Supreme’s distribution network and resources, we have the scope to grow and develop it". “The acquisition of Typhoo Tea marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family. I believe Typhoo will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business." “We are very excited about these latest additions to our portfolio, which mean we can serve our existing customers even better and get acquainted with many new ones.” #TyphooTea #Supreme #UK

  • Prime Drink Group moves to acquire RTD brand Beach Day Every Day

    Prime Drink Group has announced its intention to acquire Beach Day Every Day, a player in Québec's ready-to-drink beverage category. The acquisition, outlined in a non-binding letter of intent, supports Prime's strategy to expand its portfolio with high-growth assets and work towards ambitious revenue goals. Beach Day Every Day has established itself the ready-to-drink segment, reporting unaudited annual sales exceeding $30 million for the fiscal year ending 2023. This acquisition not only positions Prime to capitalise on Beach Day's existing market presence in Québec but also opens avenues for expansion across Canada and into the US, where the market potential is approximately 30 times larger than that of Québec. Olivier Primeau, founder and president of Prime Capital Investments and chief brand and innovation officer at Prime, commented: "The addition of Beach Day Every Day allows us to integrate a premium brand that aligns with our growth objectives. This move is expected to significantly contribute to our revenue streams and enhance our market position." The transaction is valued at $22.5 million, comprising a cash payment of $12.5 million and an additional $10 million to be paid through the issuance of common shares at a deemed price of $0.25 each. As part of this acquisition process, Prime will conduct due diligence and negotiate a definitive agreement by January 31 2025. The agreement will include conditions such as the completion of a concurrent financing round aimed at raising a minimum of $12.5 million to support the cash portion of the acquisition. This financing is expected to involve the private placement of common shares and will be conducted under applicable Canadian securities regulations. The transaction has raised interest in the broader beverage industry, particularly as consumer preferences continue to shift towards ready-to-drink options, a segment that has seen robust growth in recent years. Industry analysts suggest that brands like Beach Day Every Day, which capitalise on convenience and quality, are well-positioned to thrive in this evolving market landscape. The acquisition is classified as a 'related party transaction' due to shared ownership among certain executives, prompting compliance with regulations designed to protect minority shareholders. However, it is anticipated that the transaction will not trigger formal valuation requirements, given the scale of the deal relative to Prime's market capitalisation. As Prime Drink Group targets an ambitious goal of reaching $100 million in annual revenues, this acquisition marks a pivotal step in its growth trajectory. The integration of Beach Day Every Day is expected to enhance Prime's competitive edge in the beverage sector, reflecting a broader trend of consolidation in the industry as companies seek to diversify their offerings and expand market reach. #PrimeDrinkGroup #BeachDayEveryDay #Canada

  • Lincoln & York invests £1m in new manufacturing line to boost growth

    Private label coffee roaster Lincoln & York has invested £1 million in a high-speed manufacturing line at its Brigg, North Lincolnshire, England, roastery, aiming to double its business by 2026. The company, which is said to be 'one of the UK’s largest independent roasteries', roasts over 9,000 tons of coffee annually and serves more than 150 customers across 32 markets, including high street coffee chains and retailers.   The £1 million investment follows over £4 million in upgrades over the past decade, including a new 600kg roaster in 2014, a high-speed packing line and new warehouse and storage facilities. The company has also invested in a new coffee lab and innovation space, where its team develops 'bespoke blends' and ensures quality control. Ian Bryson, managing director at Lincoln & York, commented: “Over the last 30 years we have invested over £20 million in the business to ensure we have the capability and capacity to scale, grow and adapt with our customers’ businesses, while delivering consistent quality across our roasting, blending and packing. When the UK coffee market exploded in the 1990s, we were ready to meet a rapidly increasing demand and today, as the number of coffee shops continues to grow, investing in our roastery remains a key priority.   “However, our investment goes beyond equipment, and extends to our employees and their futures too. We now have 90 employees at Lincoln & York and we’re proud to have three of the UK’s 135 coffee Q Graders, the coffee equivalent of a sommelier, on the Lincoln & York team. We also regularly invest in consumer insight, including conducting our own independent research, to support our customers with their business goals, meaning we are a trusted coffee partner rather than just a coffee supplier.”   #LincolnandYork

  • Opinion: Which flavour trends are driving traffic among Gen Z consumers?

    In the dynamic flavour market, Gen Z emerges as a powerful force reshaping the food and beverage landscape. Operators and suppliers must navigate this terrain with agility, leveraging trends to captivate this discerning audience. As the quest for heightened flavours intensifies, Gen Z presents both challenge and opportunity, urging the industry to embrace innovation and diversity. Shannon O’Shields, VP of marketing at Rubix Foods, offers insight into Gen Z’s impact on the industry. Driving and increasing traffic is often cited as one of the top concerns for restaurant operators, with 87% of quick serve restaurants (QSRs) saying that this is a major challenge, according to Datassential. However, this challenge also brings a major opportunity to drive new traffic, and 75% of QSRs also agree that attracting new customers is critical for growing sales in 2024. So, how can operators accomplish both? With a firm focus on Gen Z. This generation of nearly 70 million flavour-curious 12- to 27-year-olds represents 20% of the US population and has a growing disposable income of $360 billion. While sticking to a budget may be important to them, they’re unphased about opening their wallets for the right restaurant. A quarter of Gen Z consumers are expected to eat out more in the future, the highest of any generation. That alone is reason enough for operators to narrow in on this demographic, but winning with Gen Z will require tapping into the most influential trends faster, presenting a unique challenge to operators and suppliers alike. Diverse offerings for a diverse generation Gen Z is the most racially and ethnically diverse generation in US history, so it’s no surprise that this demographic is more drawn to globally-inspired flavours and cuisines. With 22% having at least one immigrant parent, food emulating their cultural backgrounds garners attention and incites nostalgia. These concepts drive frequent dining occurrences, too, with 1 in 5 Gen Z surveyors reporting that they eat globally-inspired foods weekly. Gen Z’s awareness of global foods at the inception phase of Datassential’s menu adoption cycle (where all trends begin) is growing – up 15% in 2023 compared to 2022. The familiarity with diverse cuisines at inception like African, Costa Rican, Australian and even global mashups like Japanese-Peruvian are the highest among this generation. Developing a menu with an intentional and diverse range of exotic flavours will give operators a unique advantage with this audience. New flavours in familiar formats Gen Z has an experimental palate. 44% said they love trying new foods and the more unique, the better. However, about half of Gen Z wants these newer concepts prepared in familiar formats. To strike the balance of being trendy yet approachable, menu developers should introduce these new, global flavours in recognisable applications, think salsa macha on tacos, a tajin rim on margaritas or a piri piri sauce on a chicken sandwich. And if you really want to win with Gen Z, be prepared to bring the heat! Gen Z is leading the way with their excitement for spice. Flavours like ghost pepper, Carolina reaper, chilli oil and gochujang are all projected to grow significantly over the next four years. Limited Time Offers (LTOs) are a great way to introduce these experimental flavours to the menu, by featuring them in well-known, much-loved concepts like wings, nuggets or fries. Not only do LTOs like this drive incremental traffic and enhance the purchase intent among Gen Z, but they also give operators the chance to test the flavour before making it a permanent fixture on the menu. Innovation at the speed of social Trends overall are accelerating in consumer adoption but sauces, flavours and spices are where operators have seen the most promising gains and where they should focus when introducing new flavours to their menu. Gen Z’s awareness of inception-level trends in the last year suggests that they are not only in touch with what is trending before it becomes mainstream but also setting the trends – quickly. We have social media to thank for that. Social media channels like TikTok have a significant impact on Gen Z’s purchasing decisions. Surpassing Google as their preferred search engine, TikTok is where Gen Z goes to seek inspiration and share experiences, many of which are food-related. #FoodReview videos have become a TikTok phenomenon, amassing more than 160 million weekly views, with 60% of that viewership coming from 18- to 24-year-olds. Operators who are nimble enough to capitalise on trends at the height of their virality – and before the next new trend swoops in – will have a leg up in the battle for Gen Z’s attention and wallet. How operators can win Gen Z So, how can operators take viral trends off newsfeeds and onto their menus? Embrace new flavours : Whether these flavours are globally-inspired, off-the-chart spicy, the subject of a new TikTok trend or a classic twist to familiar formats, operators must embrace the new flavours and menu trends that Gen Z is inspiring. Invest in an LTO strategy : LTOs attract new customers, drive traffic, grow profits and are a key tactic for testing new flavours before giving them a permanent place on the menu board. Develop for off-premise : Delivery and to-go are vital to modern-day restaurants. Developing new concepts that can withstand an off-premise environment will be critical to capturing the thumbs-up from Gen Z. Speed to market : Partner with suppliers who can support the short product development timelines needed to take viral trends off newsfeeds and onto menus before the opportunity is missed.

  • Opinion: How coffee labels influence consumer choices and perceptions

    In the coffee industry, a label transcends its role as mere packaging - it's a potent tool for communication. Amber McConnell, owner of Sticker Mountain, delves into the art of coffee label design, revealing how every detail, from striking colours to captivating imagery, shapes consumer choices and brand identity. She examines how contemporary labels are adopting sustainability and transparency to resonate with today’s values, and explores how emerging global trends are redefining coffee packaging for the future. Have you ever wondered why you choose one coffee bag over another amid the crowded shelves of your favourite store? It’s not just about the coffee beans; it’s the allure of a well-crafted label. This often-overlooked aspect of packaging plays a significant role in influencing our swift purchase decisions. Essential elements for designing an impactful coffee label In this feature, we will review the following design elements: Colour psychology:  Explores how different colours in coffee packaging influence consumer emotions and purchasing decisions, and how shifts in colour schemes can significantly impact sales and brand perception. Typography and imagery:  Highlights the critical role of typography and imagery in establishing a coffee brand’s identity, enhancing authenticity and fostering consumer trust through visual storytelling. Sustainability and traceability:   Discusses the growing consumer demand for sustainable and ethically sourced coffee, emphasising how eco-friendly labels and detailed product information can increase brand loyalty and consumer engagement. Global trends and regulatory impact:  Examines how global consumption trends and regulatory environments influence coffee label design, with a focus on adapting to demographic preferences and compliance with health and environmental regulations.   The colour psychology in coffee packaging Neuroscience reveals that colour choices on packaging profoundly influence our emotions and purchasing behaviours. Red, known to evoke energy and urgency, can trigger impulse buys, especially for energising coffee blends. In contrast, black packaging, which suggests luxury, often attracts those seeking premium coffee, linking darker hues with high quality. Beyond these, green often signifies organic or eco-friendly products, appealing to health-conscious consumers. Real-world examples abound where brands have shifted their colour schemes with significant impacts on consumer perception and sales, illustrating the powerful role that colour plays in aesthetic appeal as well as communicating brand values and product characteristics.   Expanding on the influence of colour, blue tones often convey a sense of calmness and reliability, which can attract consumers looking for a comforting, everyday brew. Additionally, yellow and orange hues can evoke feelings of happiness and enthusiasm, potentially appealing to adventurous consumers interested in exploring exotic or flavoured coffee varieties. Incorporating case studies, such as a brand that introduced vibrant yellow packaging for a new tropical-flavoured coffee and observed a spike in interest and sales, can further highlight how strategic colour use can directly influence consumer preferences and buying behaviour. This nuanced understanding of colour psychology enables brands to craft packaging that resonates deeply with their target demographics, making colour an essential tool in the competitive landscape of coffee marketing.   Typography and imagery: Crafting a brand's narrative   Typography and imagery go beyond mere decoration; they are pivotal in establishing a coffee brand's identity. Elegant, traditional fonts may draw those appreciating artisanal quality, whereas modern sans-serif fonts attract a younger, trendier demographic. Imagery that showcases the coffee's origin, like pictures of coffee cherries or landscapes, enhances the brand's authenticity and fosters consumer trust. The psychological impact of these visual elements can be substantial, conveying a brand’s personality and ethos without a word spoken, making typography and imagery essential tools in the marketer’s arsenal.   Further exploring the strategic use of imagery, some brands incorporate elements that tell a story of sustainability and ethical sourcing, such as icons representing fair trade certifications or images of farmers. This visual storytelling can profoundly resonate with consumers who prioritise ethical practices in their purchasing decisions. Additionally, the integration of unique, culturally specific elements can appeal to niche markets, creating a sense of connection and exclusivity. For example, a brand might use traditional patterns or motifs from a coffee's country of origin as a design element on the package, thereby celebrating its heritage while distinguishing it from competitors. These thoughtful details can significantly enhance the narrative, deepening emotional engagement and strengthening brand loyalty. Embracing sustainability and traceability    With rising consumer awareness around ecological and ethical issues, the demand for sustainable practices in the coffee industry is stronger than ever. Brands are now employing eco-friendly labels made from biodegradable or recycled materials to reflect their green initiatives authentically. Furthermore, technological advancements in packaging materials that combine sustainability with consumer appeal are setting new standards in the industry. A report by FMI and NielsenIQ highlights that nearly two-thirds of shoppers are willing to switch brands for ones that provide more comprehensive product information. This transparency is a necessity for today’s informed consumers who value ethical sourcing and environmental stewardship.   The push for transparency is shaping consumer behaviour significantly. Detailed labels providing insights into the coffee’s origin, plant type, and farming methods cater to an informed audience that values ethical sourcing. QR codes and dedicated webpages on labels offer a transparent window into the coffee's journey from farm to cup, deepening consumer trust and engagement. Consumer education through these methods not only enhances transparency but also builds a narrative that consumers can partake in, fostering a deeper connection with the brand.   Global trends and consumer shifts    As the coffee industry evolves, so do global consumption trends. Different regions have varied responses to label designs due to cultural preferences, regulatory requirements and market maturity. Generational shifts are evident as millennials and Gen Z show distinct preferences in label design, often favouring minimalist and environmentally friendly packaging over more traditional designs. These demographic and regional nuances are crucial for brands aiming to capture a broad audience in a globally connected market.   Regulatory environments also play a crucial role in coffee labelling. Different countries have diverse requirements for what must be included on a label, especially concerning health and environmental claims. Staying ahead of these regulations and anticipating future trends is vital for brands to maintain compliance and leverage label design as a competitive edge.   Understanding and harnessing the influence of coffee label design can profoundly impact a brand’s market presence and consumer loyalty. As brands navigate the competitive landscape of the coffee industry, those who integrate thoughtful design with consumer insights and regulatory compliance will find themselves well-positioned to capture and retain a loyal customer base, demonstrating the enduring power of well-crafted labels in the consumer decision-making process. #StickerMountain #coffee #packaging #opinion

  • Opinion: The importance of sustainability in foodservice

    The foodservice industry is at a pivotal moment as sustainability becomes a priority for both businesses and consumers. With younger generations driving demand for ethical dining, chefs and operators face the challenge of delivering eco-friendly meals without compromising on flavour or experience. Ana Aragon, Nestlé Professional's sustainability and nutrition manager, and Shonah Chalmers, vice chair of Worldchefs' Feed the Planet and Sustainability Committee, share their insights on how the industry can navigate this shift. As sustainability becomes increasingly important across industries, the foodservice sector is embracing the opportunity to adopt more eco-friendly practices. While taste continues to be a top priority for consumers, there’s a growing enthusiasm, especially among younger diners, for sustainable choices that align with their values. The growing importance of sustainability in foodservice The primary challenge for foodservice operators today is balancing taste, experience and sustainability. Dining out is still seen as a treat, and taste is often the number one reason consumers choose to eat out. According to a US consumer report, 'eating out is a treat, and it’s okay to indulge' remains the leading motivation for many diners. Younger generations, such as Gen Z and Generation Alpha, are highly aware of environmental and social issues, and they are leading the demand for ethical and sustainable dining options. A 2023 report found that 66% of younger consumers view purchasing sustainable products or supporting responsible brands as a reflection of their values. In Europe, this trend is also significant, with 69% of consumers believing that restaurants should focus more on sustainability. Consumers today seek more than flavour – they want balanced, eco-friendly meals made from locally sourced, unprocessed ingredients with a lower carbon footprint, without compromising on taste. This shift in awareness is driving demand for innovative recipes that combine traditional flavours with sustainable practices. What chefs in the foodservice industry can do To meet these growing expectations, chefs and restaurants around the world can take actions to make their operations more sustainable: Prioritise plant-based ingredients:  Adding plant-based options and sourcing seasonal ingredients with local farms helps in sustainability goals but also caters to the demand for balanced diets. Using the whole vegetable, from root to stem, minimises waste and enhances flavours. Leverage creative, plant-focused and waste-free recipes, such as beet greens pasta and broccoli stem slaw. Minimise waste:  Chefs can minimise waste by repurposing leftovers for garnishes, stews or stocks. Encourage cross-utilisation by incorporating the same roasted vegetables into various dishes, such as salads, wraps or curries. Additionally, consider offering smaller portions or donating surplus food to local organisations. Optimise energy use:  Kitchens can reduce energy use by using efficient appliances, transitioning from gas. Start to track your energy consumption in the kitchen. Think about utilising cooking methods that use limited energy, like fermentation or acidic marinades. Conserve water:  Reduce water use through simple techniques like using the right-sizing pots or reusing water as a base for soups. Instead of boiling ingredients, chefs can prepare dishes via steaming, or a pressure cooker could be an alternative. Keep taste, nutrition and sustainability in harmony:  We know that it is essential to create dishes that are both delicious and balanced by including plant-based foods such as vegetables, legumes and nuts. Focus on keeping portion sizes reasonable to reduce excess calories and food waste. How the industry is supporting chefs   There are many free online and in-person training sessions, where subject matter experts share their knowledge with chefs, foodservice leaders and future professionals worldwide. These efforts are essential for helping industry become more resilient and competitive in the long-term. Foodservice industry leaders often share their expertise via social media and publications. Tapping into this expertise can help businesses understand practices that reduce environmental impact. Additionally, participating in educational programmes from industry leaders can teach chefs how to integrate eco-friendly practices into their kitchens while maintaining profitability. Leading by example is important to ensure the message is being communicated and chefs prioritise flavour and sustainability in their dishes, menus and businesses. Finally, look to local, regional or global chef competitions for inspiration and ideas. Industry awards schemes, such as Nestlé Professional's Green Spatula Award at the Worldchefs Global Chefs Challenge, recognise the top chefs who have gone above and beyond in implementing sustainable practices while creating extraordinary culinary experiences. #Sustainability #Foodservice

  • Red Bull broadens sugar-free offering with Red Bull Zero launch

    Red Bull has announced the global launch of Red Bull Zero, a zero-sugar and zero-calorie version of its classic Red Bull Original energy drink, claimed to offer the same taste experience. The launch responds to Appinio research showing that 75% of consumers consider health when they choose a soft drink, while Kantar data suggests taste is still the number one driver of purchase, highlighting the need for great-tasting sugar-free alternatives alongside full-sugar beverages. Red Bull aims to cater to this demand by providing a sugar-free offering that still has the ‘distinct flavour’ and same energy boost provided by its consumer-favourite original. The brand said that offering sugar-free options is key to building incrementality across the energy drink category with more users, consuming energy drinks more often and across more occasions. Red Bull Zero aims to expand on the brand’s efforts to drive this growth with a broader range of portfolio options, including sugar-free variants. The new product is launching in a variety of single can sizes including 250ml, 335ml and 474ml, as well as multipacks. #RedBull #energydrinks

  • Subway’s global CEO to retire, Carrie Walsh steps in as interim CEO

    Subway has announced that John Chidsey, the company’s global CEO, will retire at the end of 2024 after five years of leadership. Carrie Walsh, Subway's current president for Europe, Middle East and Africa (EMEA), will step into the role of interim CEO while a search for a permanent successor is conducted. Chidsey, who joined Subway in 2019 as the brand’s first CEO outside the founding family, led a transformation that included refreshing the menu, improving the guest experience and accelerating digital innovation. Under his leadership, Subway expanded globally and is set to double its new restaurant openings in 2024 compared to 2019. Walsh, with over 20 years of experience at Yum! Brands, Pizza Hut and PepsiCo, also joined Subway in 2019. As CMO and later EMEA president, she played a key role in strengthening Subway's brand and market position. Walsh said: "I am honored to step into the role of interim CEO, continuing to drive key initiatives to help boost franchisee profitability and delight our guests through innovation. Through a collaboration with the Subway leadership team, employees and our valued franchisees, we will keep elevating the Subway experience and deliver fresh, quality food to more guests around the globe." Clay Harmon, member of the Subway board of directors, added: "Under John's leadership, Subway has been transformed. His vision and passion have set a high standard that will continue to guide the brand for years to come. Carrie is uniquely qualified to lead Subway through this transition, bringing a blend of expertise in global operations, brand innovation and digital transformation, which will bring continuity and support Subway's next chapter." Chidsey commented: "I've worked closely with Carrie over the past five years, and I've witnessed firsthand her deep understanding of what it takes for a global brand to grow and evolve. Combined with her steadfast commitment to Subway and its franchisees, I'm confident Carrie is the right leader to shepherd Subway through this transition as we continue to enhance our position as a leading global restaurant brand." #Subway

  • Coffee prices surge to 27-year highs amid supply disruptions, as stated by Bloomberg

    According to Bloomberg, coffee futures in New York have surged to their highest levels since 1997, driven by fears of crop shortfalls in major producing countries. This spike could further increase costs for coffee roasters and consumers alike, as producers and distributors are responding by raising prices and cutting discounts to maintain margins. Arabica rose as much as 2.7% on Monday, 25 November, bringing the total increase in arabica futures to 64% in 2024. Meanwhile, robusta, the more affordable coffee used in instant beverages, recently reached its highest price since the 1970s. Bloomberg stated that the steep rise in coffee prices reflects persistent supply challenges in key markets such as Brazil and Vietnam. There is increasing concern about reduced coffee supplies from Brazil, the world’s largest producer, due to a prolonged drought that has damaged coffee trees and is expected to impact output in the upcoming season. #Coffee

  • De’Longhi expands espresso line with three new machines

    De’Longhi North America has expanded its portfolio of small appliances with the launch of three new espresso machines: the Magnifica Plus, La Specialista Opera with Cold Brew, and Dedica Maestro. The Magnifica Plus, an upgrade to the brand’s fully automatic Magnifica series, comes with 18 pre-set recipes, four drink sizes, and the brand’s signature LatteCrema milk frothing technology. Meanwhile, the La Specialista Opera with Cold Brew introduces cold extraction technology, allowing users to brew cold brew in under three minutes, as well as traditional espresso, americanos and lattes. The Dedica Maestro offers manual control with a commercial-style steam wand, three brewing temperatures and 15-bar pressure, ideal for consumers seeking a more hands-on coffee-making experience. Eliza Woolston Sheffield, president of De’Longhi North America, highlighted: “Great espresso is our passion, and we pride ourselves on making it easy for every kind of coffee lover to craft their perfect cup. We saw three distinct unmet needs in the current market, and we want to be the brand that thoughtfully fills those gaps for coffee-loving Americans every day.” The new models are available for purchase through DeLonghi's website, Amazon and other retailers in the US and Canada. #DeLonghi #US #Canada #coffeemachine

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