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energy drink
Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy
Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy

Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.

New Product
CCEP launches new guava flavour for Relentless energy drinks
CCEP launches new guava flavour for Relentless energy drinks

Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages.

New Product
Heineken UK invests in Tenzing, marking entry into energy drink sector
Heineken UK invests in Tenzing, marking entry into energy drink sector

In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings.

Soft drinks
C4 launches limited-edition energy drink in champagne bottle
C4 launches limited-edition energy drink in champagne bottle

Originally released exclusively for athletes, US-based C4 Energy has unveiled C4 Liquid Gold, the 'world's first' champagne-bottled energy drink in an exclusive limited-edition new flavour.

New Product
Red Bull launches Summer Edition White Peach energy drink
Red Bull launches Summer Edition White Peach energy drink

Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product Summer Edition White Peach.

New Product
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull broadens sugar-free offering with Red Bull Zero launch

Red Bull has announced the global launch of Red Bull Zero.

New Product
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.

Mergers & Acquisitions
Celsius Holdings expands Essentials line with two new flavours
Celsius Holdings expands Essentials line with two new flavours

Celsius Holdings has expanded its Essentials line with the launch of two new flavours: Watermelon Ice and Grape Slush.

New Product
C4 Energy teams up with Hershey for new product line
C4 Energy teams up with Hershey for new product line

Nutrabolt, owner of C4 Energy, has announced a partnership with The Hershey Company to launch a new range of products.

New Product
Red Bull launches new Winter Edition beverage flavour
Red Bull launches new Winter Edition beverage flavour

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

Beverage
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