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energy drink
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull broadens sugar-free offering with Red Bull Zero launch

Red Bull has announced the global launch of Red Bull Zero.

New Product
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.

Mergers & Acquisitions
Celsius Holdings expands Essentials line with two new flavours
Celsius Holdings expands Essentials line with two new flavours

Celsius Holdings has expanded its Essentials line with the launch of two new flavours: Watermelon Ice and Grape Slush.

New Product
C4 Energy teams up with Hershey for new product line
C4 Energy teams up with Hershey for new product line

Nutrabolt, owner of C4 Energy, has announced a partnership with The Hershey Company to launch a new range of products.

New Product
Red Bull launches new Winter Edition beverage flavour
Red Bull launches new Winter Edition beverage flavour

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

Beverage
Monster Energy launches Rehab Green Tea functional beverage
Monster Energy launches Rehab Green Tea functional beverage

Monster Energy has unveiled its latest product, Rehab Monster Green Tea, expanding its portfolio of non-carbonated beverages aimed at...

Beverage
King Kongin introduces three new flavours to energy drink line
King Kongin introduces three new flavours to energy drink line

King Kongin has unveiled three new flavours for its energy drink line-up: Peach Mango, Blue Raspberry and Watermelon Strawberry.

Drinks
Better Buzz Coffee Roasters enters energy drink market with Buzz Energy
Better Buzz Coffee Roasters enters energy drink market with Buzz Energy

Better Buzz Coffee Roasters, a California-based coffee chain, has launched a new range of Buzz Energy drinks.

Drinks
Odyssey completes $6.3m capital raise to support distribution growth
Odyssey completes $6.3m capital raise to support distribution growth

Odyssey Wellness – creator of Odyssey Elixir sparkling energy drink – has completed a $6.3 million Series A capital raise that will...

Finance
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