Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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energy drink
Productive Health launches functional energy drink Autofocus
Health and wellness brand Productive Health Co has unveiled its latest innovation: Autofocus, a new functional beverage positioned as a cleaner alternative to traditional energy drinks and coffee.
Nutrabolt launches C4 Ultimate Energy x Godzilla beverage
Nutrabolt is set to launch a collaboration that merges pop culture with performance: C4 Ultimate Energy x Godzilla.
Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy
Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.
CCEP launches new guava flavour for Relentless energy drinks
Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages.
Heineken UK invests in Tenzing, marking entry into energy drink sector
In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings.
C4 launches limited-edition energy drink in champagne bottle
Originally released exclusively for athletes, US-based C4 Energy has unveiled C4 Liquid Gold, the 'world's first' champagne-bottled energy drink in an exclusive limited-edition new flavour.
Red Bull launches Summer Edition White Peach energy drink
Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product Summer Edition White Peach.
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull has announced the global launch of Red Bull Zero.
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
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