Bubly Sparkling Water has launched limited-edition flavours and themed packaging tied to the upcoming The Super Mario Galaxy Movie from Illumination and Nintendo, which arrives in cinemas on 1 April 2026.

Mojo Energy Pouches, an innovative caffeine pouch aimed at shaking up traditional energy products, has unveiled its first limited-edition flavour, Cinnamon Churro, aiming to attract both new and existing customers during the autumn season.

Grumpy Mule has introduced a new limited-edition coffee range in the UK: Fresh Crop.

PepsiCo is bringing a sweet twist to the savoury snacks aisle this Christmas with the launch of Doritos Gingerbread, the brand’s first-ever limited-edition festive flavour.

Campbell's cracker graham brand Goldfish has partnered with Peanuts – the classic comic strip created by Charles M Schulz – to release a limited-edition snack celebrating Peanuts’ 75th anniversary.

F’real, a brand known for its 'blend-it-yourself' frozen beverages, is set to launch a limited-edition Girl Scout Coconut Caramel Milkshake on 25 August 2025.

Pladis is introducing a new limited-edition flavour to its McVitie’s Digestives range: Raspberry & Cream Pink Digestives.

Originally released exclusively for athletes, US-based C4 Energy has unveiled C4 Liquid Gold, the 'world's first' champagne-bottled energy drink in an exclusive limited-edition new flavour.

The KitKat brand has launched a new limited-edition flavour to its US line-up, Pink Lemonade. The new addition wraps KitKat’s classic...

Coca-Cola has introduced a new limited-edition flavour as part of its Creations lineup: Coca‑Cola K-Wave Zero Sugar. The company said...