The KitKat brand has launched a new limited-edition flavour to its US line-up, Pink Lemonade.

The new addition wraps KitKat’s classic wafer in a pink lemonade-flavoured creme, delivering a refreshing taste with hints of strawberry.

The bar was designed to cater to the tastes of Gen Z and Millennials, as the brand says that more than 93% of these consumers express a preference for pink lemonade-flavoured treats.

Hilary Long, KitKat’s brand lead, said: “Creating new, unexpected flavour experiences for our KitKat fans is at the core of what we do. The KitKat Pink Lemonade-flavoured bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.”

This is the latest in a number of flavour innovations for the KitKat brand. In January this year, a new ethically-sourced KitKat was launched in the UK, made with cocoa mass from beans grown by farmer families participating in the Nestlé’s income accelerator programme. The same month, the brand unveiled a new 70% Dark bar.

In November last year, Hershey – seller of KitKat in the US – introduced a new frosted donut-flavoured bar in the US, and in May last year, a new limited-edition churro variety was launched.

The bars are available to purchase now across the US in standard and king size formats.