This year’s Watercoolers Europe Conference & Trade Fair in Milan was marked by a truly special moment - the retirement of long-standing Director General, Gustav Felix. For two decades, Gustav has been the driving force behind Watercoolers Europe’s growth, collaboration, and vision. His dedication, leadership, and unwavering commitment have helped shape the association into the strong, connected community it is today.

Marzia Mariotti is the Chair of Watercoolers Europe, an association that promotes healthy hydration and represents the European water dispenser industry to governments and the public. She leads the organization's strategic objectives and represents the industry at events, focusing on future trends like sustainability, smart technology, and evolving consumer needs.

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences. In 1991, he formed Zenith as a specialist business consultancy for the food and drink industries, gaining more than 1,000 clients in over 50 countries. In January 2025, he merged Zenith with FoodBev Media, which he founded in 2000. Its team publishes four business journals, including “Refreshment”, and manages the foodbev.com website.

Watercoolers Europe is pleased to announce that the WE 2025 Conference & Trade Fair will take place on November 6–7, 2025, at the Meliá Milano Hotel, Italy. This prestigious annual event brings together industry leaders, innovators, and professionals for two days of knowledge-sharing, networking, and business development. The conference program will feature expert-led discussions on the latest industry trends, regulatory updates, sustainability initiatives, and technological advancements. Attendees will gain valuable insights from international experts and engage in discussions that shape the future of the watercooler sector. In addition, interactive workshops will provide hands-on learning opportunities, equipping participants with practical strategies to enhance their businesses and stay ahead in a rapidly evolving industry. The event will also host the WE International Trade Fair, where exhibitors from across Europe will showcase cutting-edge products, services, and innovations. This is a unique opportunity for businesses to strengthen industry connections, discover new suppliers, and expand their market reach.

Watercoolers Europe is pleased to announce that the WE 2025 Conference & Trade Fair will take place on November 6–7, 2025, at the Meliá Milano Hotel, Italy. This prestigious annual event brings together industry leaders, innovators, and professionals for two days of knowledge-sharing, networking, and business development. The conference program will feature expert-led discussions on the latest industry trends, regulatory updates, sustainability initiatives, and technological advancements. Attendees will gain valuable insights from international experts and engage in discussions that shape the future of the watercooler sector. In addition, interactive workshops will provide hands-on learning opportunities, equipping participants with practical strategies to enhance their businesses and stay ahead in a rapidly evolving industry. The event will also host the WE International Trade Fair, where exhibitors from across Europe will showcase cutting-edge products, services, and innovations. This is a unique opportunity for businesses to strengthen industry connections, discover new suppliers, and expand their market reach.

Watercoolers Europe is pleased to announce that the WE 2025 Conference & Trade Fair will take place on November 6–7, 2025, at the Meliá Milano Hotel, Italy. This prestigious annual event brings together industry leaders, innovators, and professionals for two days of knowledge-sharing, networking, and business development. The conference program will feature expert-led discussions on the latest industry trends, regulatory updates, sustainability initiatives, and technological advancements. Attendees will gain valuable insights from international experts and engage in discussions that shape the future of the watercooler sector. In addition, interactive workshops will provide hands-on learning opportunities, equipping participants with practical strategies to enhance their businesses and stay ahead in a rapidly evolving industry. The event will also host the WE International Trade Fair, where exhibitors from across Europe will showcase cutting-edge products, services, and innovations. This is a unique opportunity for businesses to strengthen industry connections, discover new suppliers, and expand their market reach.

The Root Co's Original Ginger Beer was awarded Best natural/organic drink, at the UK Soft Drinks Awards 2025. Learn more about the brand and their products from founder Will Englander. - The results were announced at the UK Soft Drinks Conference, held in association with the British Soft Drinks Association. For more than two decades, this conference has served as a key gathering for senior industry figures, including producers, suppliers, retailers, innovators, opinion leaders and advisers. Delivering a thorough overview of current issues and future opportunities alongside networking opportunities, the UK Soft Drinks Conference continues to be the hub for comprehensive evaluation of the UK drinks sector.

We speak Richard Barry, the Founder and CEO of Hawktivity - specialists in computer vision sensors to provide real time feedback on workers' and customers' behaviour. Hawktivity's QHawk was awarded 'Best AI solution', at the World Catering Technology Awards 2025, held at HRC - Hotel, Restaurant & Catering. QHawk is a revolutionary AI-powered computer vision platform designed to optimise operations. - FoodBev Media provides actionable insights that empower, educate, and provide direction to food and beverage industry decision-makers. We offer all you need to know about food and drink innovation and trends around the world and interpret them to help you improve your business. Established originally as a traditional ink-on-paper magazine publisher in 2000, today FoodBev Media is a truly international multimedia business. Read more here: www.foodbev.com