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Keurig Dr Pepper-owned brand 7Up is set to launch a ready-to-drink version of Shirley Temple, catering to the growing demand for nostalgic beverages among millennial and Gen Z consumers.
The classic non-alcoholic drink is made from a combination of non-cola soda, grenadine syrup and maraschino cherry.
Meanwhile, the new 7Up Shirley Temple combines 7Up's signature citrus flavour with vibrant notes of pomegranate and cherry. The beverage aims to evoke childhood memories while appealing to modern taste preferences.
Andrew Springate, chief marketing officer at KDP, added: “Our team loves the challenge of developing and marketing a beverage that evokes a deep sense of nostalgia with a modern twist, and the 7Up Shirley Temple does just that. Consumers will be delighted by this sweet reminder of the magic of childhood with a contemporary burst of flavourful refreshment.”
The 7Up Shirley Temple will be available at mass and grocery retailers nationwide in the US from 15 October until 31 December, while supplies last. It will be sold in two-litre bottles and 12 packs of 12-ounce cans, including a Zero Sugar version.
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