top of page

AG Barr has announced plans to discontinue its bottled water brand Strathmore by January 2026.


The beverage group said it is making the move in a bid to boost profits and simplify the company’s structure. The potential closure of the site is subject to employee consultation.


A spokesperson from AG Barr said: “We have announced a proposal with our Strathmore Water colleagues in Forfar, Scotland, which could see the closure of the site and 23 roles becoming redundant. The Strathmore brand has struggled to compete in recent years and we believe we have now reached a point where the Forfar site is no longer sustainable.”

 

The decision to discontinue the Strathmore brand and propose closing the Forfar plant comes after Barr announced redundancies last year, following the closure of its direct sales operation and the integration of the Boost energy drinks business. Last year also saw the closure of its sites in Moston, Wednesbury and Dagenham in England under the Barr Direct model.

 

Speaking about the potential closure, the spokesperson said: “The proposals are subject to consultation and we intend to fully support our employees through this period of change”.


Top image: © AG Barr
AG Barr to discontinue Strathmore water brand

Leah Smith

26 March 2025

AG Barr to discontinue Strathmore water brand

Related posts
2026 outlook: How the vending and water sectors are shaping a smarter, more sustainable future

2026 outlook: How the vending and water sectors are shaping a smarter, more sustainable future

Representatives from the Automatic Vending Association (AVA), the European Vending & Coffee Service Association (EVA), the Water Dispenser & Hydration Association (WHA) and Zenith Global offer their insights into how technology, consumer behaviour and legislation will shape the future of automated retail and hydration.

New California-based bottled water brand launches amid industry safety concerns

New California-based bottled water brand launches amid industry safety concerns

A new bottled water brand, Loonen, launched this week in select California retailers and on Amazon, following a $6 million funding round led by Brand Foundry Ventures.

Opinion: The secret ingredient in great coffee? Better water

Opinion: The secret ingredient in great coffee? Better water

Anastasia Chovan, certified water sommelier at Vivreau, explains why water quality deserves equal attention to the coffee bean itself.

September 2025: Key updates from the vending, coffee and water sectors

September 2025: Key updates from the vending, coffee and water sectors

Refreshment brings you monthly updates on the latest news and insights from some of our member associations in the vending, coffee and water sectors.

bottom of page