Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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As the UK intensifies its focus on reducing high-sugar beverages, Air Up is stepping into the spotlight with its new Shaky Shakes flavour range.
The new product line offers a compelling solution for families seeking to keep their children hydrated without the added sugars found in traditional milkshakes.
The Shaky Shakes Pods leverage Air Up's patented Scentaste technology, which enhances the taste of plain water using scent alone – eliminating the need for sugar, sweeteners or calories.
This unique approach aligns perfectly with the current health landscape, where pre-packaged milkshakes are increasingly scrutinised under new soft drinks levies.
With the growing movement towards healthier drinking options, especially during the festive season when sugary treats are more prevalent, Air Up aims to provide parents with a guilt-free alternative.
The Shaky Shakes Variety Pack includes three nostalgic flavours: Banana Shake, Blueberry Shake and Strawberry Shake, designed to appeal to children while promoting increased water intake.
Each Pod is capable of flavouring at least five litres of water, allowing a single pack to deliver up to 15 litres of enjoyable, flavoured hydration at a retail price of £6.99.
User surveys reveal promising results regarding hydration habits among Air Up customers. Approximately 69% of users reported increased daily water consumption after six months, while 57% noted a decrease in sugary drink intake.
This trend highlights Air Up's potential as a beneficial tool for parents, especially during the holiday season when children are often tempted by sugary beverages.
The brand’s ethos – making water enjoyable – resonates with health-conscious families looking to instil better hydration habits in their children.
In addition to the Shaky Shakes Pods, Air Up provides a variety of soft-drink-style alternatives aimed at those wishing to cut back on sugary fizzy drinks. Popular flavours include Kola, Strawberry Soda, Lemon Lime Soda and Ice Tea Peach, catering to diverse taste preferences.
The company, founded in Munich, has quickly gained traction across Europe, particularly among younger consumers who appreciate its distinctive design and trending flavours.
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