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US oat milk brand Planet Oat has launched a new white chocolate and raspberry-flavoured coffee creamer, in partnership with TV series Emily in Paris.
The partnership launches to coincide with the premiere of the Paramount Television Studios-produced TV show on 18 December.
Described as combining Planet Oat’s oat milk with ‘the chic, romantic flair of Paris,’ the limited-edition creamer is infused with natural flavours of white chocolate and tart raspberry, designed to add indulgence to coffee consumption.
Chris Ross, vice president of marketing and R&D at Planet Oat’s parent company HP Hood, said: “Collaborating with Emily in Paris marks a fun new chapter for Planet Oat, blending the world of entertainment with a coffee ritual in a way that feels fresh and enjoyable”.
“We know our consumers crave flavour, variety and sophistication, so pairing this cultural phenomenon with the indulgent profile of white chocolate raspberry allows us to bring a taste of Paris directly to their homes.”
The new dairy-free creamer will hit major retail shelves across the US this month, available in a 32 fl oz bottle.
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