Toronto-based private equity firm Clearstone Capital has acquired Brüst Beverages, a Canadian producer of ready-to-drink protein coffee.

The deal marks Clearstone’s latest investment in the consumer goods sector and is intended to support Brüst’s expansion across North America.

Founded in 2018, Brüst Beverages has developed a market presence with its protein-infused cold brew coffee, which contains 20g of protein per serving. The brand is recognised for its clean-label ingredients, health-focused positioning and coffee-forward flavour profile, distributed through retail and e-commerce channels.

The investment will provide Brüst with capital and operational support to expand production, strengthen distribution and accelerate product innovation.

Dwight Fraser, founder of Clearstone Capital, said: "Brüst pioneered the protein coffee category in Canada, bringing to market the first ready-to-drink beverage that combines the energy of cold brew coffee with the strength of 20g of protein".

"By leading with innovation, Brüst has carved out a unique space where convenience meets functional nutrition – addressing the growing consumer demand for healthier, on-the-go options. This first-mover advantage, paired with the brand's commitment to clean ingredients and sustainable growth, positions Brüst to continue shaping the future of functional beverages. We will help drive value by scaling operations and fast-tracking expansion into new markets together."

Amar Gupta, CEO of Brüst, added: 'This partnership with Clearstone Capital will enable us to continue our North American expansion while maintaining our core values. Having an experienced partner with operational expertise will allow us to build scalable systems that will position us for sustainable long-term success. Further, this partnership will allow us to accelerate our innovation pipeline and enable us to continue leading with best-in-class products.

Financial terms of the transaction were not disclosed.

Top image: © Brüst Beverages