top of page

The Coca-Cola Company and Bacardi have partnered to launch Bacardí rum and Coca-Cola as a ready-to-drink (RTD) cocktail.


The initial rollout is set for 2025 in select European markets and Mexico, with plans for global availability.


The move is part of Coca-Cola’s expansion into the growing alcohol RTD market. James Quincey, CEO of The Coca-Cola Company, said: “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of Bacardí Mixed with Coca‑Cola next year.”


Bacardi’s CEO, Mahesh Madhavan, commented: “We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with Bacardí rum and Coca‑Cola – in a high-quality, convenient format. Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic Bacardí rum and Coca‑Cola cocktail.”


Bacardí Mixed with Coca‑Cola RTD packaging will feature both companies' logos, with a focus on promoting responsible drinking. The drink’s ABV will be around 5%, though this may vary by region.


#CocaCola #Bacardi

Coca-Cola and Bacardi partner on RTD cocktail

Rafaela Sousa

18 September 2024

Coca-Cola and Bacardi partner on RTD cocktail

Related posts
The Herbtender launches adaptogenic tea range infused with medicinal mushrooms

The Herbtender launches adaptogenic tea range infused with medicinal mushrooms

Adaptogenic wellness brand The Herbtender has launched a new range of five organic herbal teas, combining medicinal mushrooms and adaptogenic herbs to support wellbeing throughout the day.

CCEP launches new guava flavour for Relentless energy drinks

CCEP launches new guava flavour for Relentless energy drinks

Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages.

AeroPress expands with the launch of Clear XL

AeroPress expands with the launch of Clear XL

AeroPress has announced the launch of the AeroPress Clear XL, an upgraded version of its popular AeroPress Clear, now featuring a 600ml capacity.

Nestlé appoints Jeff Hamilton as CEO of Zone Americas amid leadership transition

Nestlé appoints Jeff Hamilton as CEO of Zone Americas amid leadership transition

Nestlé has announced the appointment of Jeff Hamilton as chief executive officer of Zone Americas, effective July 1 2025.

bottom of page