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The Coca-Cola Company has unveiled a range of new beverage innovations across its portfolio, including new flavours, functional drinks and protein products, ahead of the 2026 NACS Show in Las Vegas, US, taking place from 7-9 October.
The launches span several of the company's brands, including Coca-Cola, Powerade, Bodyarmor, Vitaminwater, Topo Chico and Fairlife, as it responds to growing consumer demand for functional benefits, zero-sugar options and new flavour experiences.
Among the upcoming launches is Coca-Cola Cherry Lime, set to debut in February 2027, combining cherry and lime flavours. This will be followed by Coca-Cola Strawberry Float in summer 2027, featuring a blend of strawberry and vanilla flavours.
The company is also preparing to trial prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca in selected areas of New York, New Jersey and Pennsylvania from late October 2026. Each product will contain 6g of prebiotic fibre and zero sugar, with the limited regional pilot designed to assess consumer response.
Meanwhile, Mr Pibb Black-Current, a limited-edition beverage featuring blackberry and blackcurrant flavours and 54mg of caffeine, is scheduled for spring 2027.
In the hydration category, Powerade will introduce watermelon and lemon lime zero sugar variants in January 2027, while Vitaminwater will launch its zero-sugar formula 100 in March, featuring a grape flavour and providing 100% of the daily value of vitamins C, E, B3, B5, B6 and B12.
The company also highlighted Bodyarmor Fit, which launched nationally in June 2026. The sparkling, zero-sugar sports drink contains 290mg of electrolytes, 60mg of caffeine, choline and green tea extract. Available in five fruit flavours, it marks Bodyarmor's first sparkling sports drink in a can.
Elsewhere, Topo Chico is expanding its range with the launch of Topo Chico Colección this month, a premium carbonated filtered water containing added minerals for flavour. A new pineapple coconut variant will also join the Topo Chico Sabores range in February 2027.
In the protein category, Coca-Cola is expanding its Fairlife Core Power range with new Banana and Strawberry flavours.
Core Power Banana will launch in January 2027 in both 26g and 42g protein formats, marking the brand's first new flavour in almost a decade. Core Power Strawberry will also be introduced in the 26g range.
According to Coca-Cola, Fairlife is approaching $4 billion in retail sales, with both Fairlife and Core Power recording double-digit growth.
Shakir Moin, president of marketing, North America, at The Coca-Cola Company, said: "What people want from their beverages continues to evolve, from new flavors and experiences to added functionality".
"The breadth of our portfolio gives us an incredible opportunity to meet those changing needs and give people more choices for more moments throughout their day."
The company confirmed that further product innovations are planned across its portfolio throughout 2027.
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