Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Nestlé-owned Coffee Mate has launched a limited-edition mixed fruit-flavoured creamer in the US.
Named Situation-Sip, the product combines strawberry, citrus and mixed berry flavours. It is designed for use in hot and iced coffee, alcohol-free cocktails and 'dirty sodas'.
The launch is supported by a campaign featuring US television personality Carl Radke, who said the product “brings ‘more life’ to everything from a morning coffee run to a sunset soft cocktail”.
Sarah Bell-Klauser, Nestlé's VP of brand marketing for the coffee and beverage division, said: “We developed the Coffee Mate Situation-Sip mixed fruit-flavoured creamer to capture the spirit of summer flings, giving fans an excuse to flirt with a new flavour and reimagine their cup as the perfect match.”
The creamer is available free of charge through two limited online drops on 20 and 27 July, exclusively via Coffee Mate’s website. Products will be distributed on a first-come, first-served basis while stocks last.
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