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Death Wish Coffee Co has expanded its ready-to-drink (RTD) portfolio with the launch of a Caramel Cold Brew Latte.
The new product builds on the brand’s existing RTD range, which includes Mocha, Vanilla and Classic Cold Brew Lattes, and responds to demand for higher-caffeine, better-for-you coffee options.
The company positions the launch against traditional energy drinks, highlighting consumer preference for natural ingredients and flavour in the RTD coffee segment, particularly among Gen Z and Millennial consumers.
Caramel remains one of the leading flavour profiles in the category, and Death Wish Coffee said the new variant is designed to offer a more balanced alternative to sweeter coffeehouse-style drinks.
The Caramel Cold Brew Latte is made with 100% Colombian cold brew coffee that is Fair Trade USA certified and contains no artificial colours or flavours. Each 11oz slim can delivers up to 120mg of natural caffeine. The company states the product contains 65% less sugar than a leading competitor and is a source of protein.
Steve Gardiner, CEO of Death Wish Coffee, said: “We built Death Wish Coffee by refusing to settle for weak, bitter brews and we’re done with the idea that convenience requires compromise. Our Caramel Cold Brew Latte proves you don’t have to sacrifice ingredient integrity for potency. It is the bold, insanely smooth, natural caffeine kick our fans need to live at full throttle – without the junk, and with the Fair Trade standards the planet deserves.”
The product is available via Amazon and in-store at Walmart, Safeway, Albertsons and other retailers.
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