Kellanova-owned Eggo has entered the coffee market with the launch of Eggo Coffee, a new line of flavoured coffees designed to complement its iconic waffles.

This collaboration with Two Rivers Coffee Company aims to provide consumers with a breakfast beverage option that pairs seamlessly with Eggo’s products.

The new coffee line features five flavours inspired by popular Eggo waffle varieties: Blueberry, Chocolate Chip, Cinnamon Toast, Maple Syrup and Vanilla.

Each flavour is crafted from 100% Arabica coffee and natural ingredients, catering to the growing consumer demand for unique, quality breakfast options.

Joe Beauprez, senior director of marketing for frozen foods at Kellanova, noted the increasing need for convenient breakfast solutions, particularly for busy families. “Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings,” he said, highlighting the product’s potential to enhance the breakfast experience.

The coffee will be available in single-serve pods compatible with Keurig brewers. Priced at $7.99 for a 12-count pack and $24.99 for larger variety packs, the product aims to attract both coffee enthusiasts and loyal Eggo fans.

The partnership with Two Rivers Coffee, known for its innovative flavoured coffee products, is expected to leverage both companies' strengths in delivering quality breakfast items.

The launch coincides with National Waffle Day, celebrated on August 24, and includes promotional events in New York City, where consumers can sample the new coffee. This marketing strategy aims to create buzz around the product and engage directly with consumers.

For more information on the new coffee line, consumers can visit major retailers such as Amazon, Walmart and Target.

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