Grillo’s Pickles, known for its pickle spears, has partnered with savoury snack brand Hippeas to introduce a new product: Dill Pickle Puffs.

The new puffs come at a time when the snack food sector is witnessing a surge in popularity for pickled-flavoured products, as evidenced by recent offerings from major brands like Lay's and Cheetos.

Hippeas x Grillo’s Dill Pickle Puffs are crafted from a blend of chickpea flour, rice flour, yellow pea flour and seasoned with white vinegar powder, dehydrated dill and garlic powder. This combination not only provides a distinct tangy flavour profile but also positions the product within the growing demand for healthier snack options.

Each serving delivers 3g-4g of protein and 3g of fibre, while being gluten-free and vegan, appealing to a broad consumer base increasingly focused on dietary preferences.

The collaboration leverages Grillo’s expertise in delivering bold pickle flavours and Hippeas' commitment to creating crunchy, plant-based snacks. This synergy is expected to resonate well with consumers seeking unique snack options that align with current health trends.

Dill Pickle Puffs will be available starting March 30 at various retailers, including Sprouts, Stop & Shop and Wakefern, as well as online through Hippeas' website and Amazon, priced at $4.29.

The introduction of Dill Pickle Puffs underscores the potential for niche flavours to drive sales in the competitive snack market, positioning both Grillo’s and Hippeas to capitalise on the growing demand for unique, flavourful and health-oriented snack choices.