Herbalife, a global health and wellness company, has expanded its Liftoff energy supplement line with two new flavours – Cola and Ginger Beer, bringing a nostalgic, soda-inspired twist to the functional beverage category.

Designed for on-the-go consumers, the new zero-sugar, low-calorie Liftoff varieties deliver a refreshing taste alongside science-backed ingredients for energy, focus and alertness and are available exclusively through Herbalife in the US and Puerto Rico.

Since its debut in 2005, Liftoff has become one of Herbalife’s best-selling products, in part due to its convenient stock pack and functional formulation. Each serving contains 75mg of caffeine, Panax ginseng to support mental alertness, vitamin C and a full spectrum of B vitamins.

Vicki Alaniz, VP of marketing for Herbalife North America, said: “With these new flavours, we are introducing the familiar taste of classic sodas to the functional beverage space, giving our independent distributors more ways to connect with consumers embracing a wellness-driven lifestyle.”

The launch comes as the US energy drink market is projected to reach $41.4 billion by 2033, driven by a strong consumer demand for functional, better-for-you beverages. In response, Herbalife has expanded its Liftoff portfolio globally, with the drinks now available in more than 65 markets and making its debut in India earlier this year.