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UK supermarket chain Iceland Foods has introduced Power Water, a new line of energy water designed to boost hydration and concentration.
Power Water combines caffeine, B vitamins and Branched-Chain Amino Acids (BCAAs) to help reduce fatigue. The range is available in three flavours: blue raspberry, cherry and tropical.
Aaron Cooper, head of grocery at Iceland, said: “We are so excited to be first to market offering Power Water exclusively to our customers at Iceland."
“Power Water is genuine innovation into the soft drinks category and will be a fantastic new addition to our wide range of products, providing a unique combination of hydration and enhanced cognitive function. We believe our customers will love the refreshing taste and the benefits that come with it.”
Power Water is available exclusively in Iceland and The Food Warehouse stores across the UK for £1.00 per 500ml bottle.
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