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Iceland Foods has unveiled the 'world’s first' mince pie vending machine in Liverpool, UK, installed outside its store in Williamson Square.


According to Iceland’s sales data, Liverpool consumes more mince pies than any other city in the country, earning it the title of 'mince pie capital' of the UK.


The machine offers a variety of mince pies, including options like Cathedral City cheese mince pies, caramel crumble mince pies and chocolate caramel crumble mince pies, alongside the classic variety. Iceland says the idea came from research showing nearly a third of Brits wished for mince pies on demand.



With hundreds lining up to try it, the vending machine has already proved popular in Liverpool. Paul Dhaliwal, chief commercial officer at Iceland Foods, said: “The people of Liverpool have spoken, and we thought they deserved some festive cheer in the form of free mince pies from the world’s first mince pie vending machine".


#IcelandFoods #vendingmachine

Iceland Foods unveils 'world's first' mince pie vending machine

Rafaela Sousa

11 December 2024

Iceland Foods unveils 'world's first' mince pie vending machine

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