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JDE Peet’s has published a Nature Transition Plan, setting out a science-based roadmap to protect ecosystems, strengthen farmer resilience and support the long-term viability of coffee production.


The company said it is the first food and beverage business to release a nature transition plan fully aligned with the Taskforce on Nature-related Financial Disclosures (TNFD) framework, alongside the Global Biodiversity Framework and Science-Based Targets for Nature.


The plan translates existing sustainability commitments into measurable, time-bound actions across JDE Peet’s global coffee supply chain. It builds on the company’s Common Grounds programme, which has reached nearly one million farmers since 2015.


Key targets outlined in the plan include sector-wide action to address deforestation in coffee supply chains beyond EU Deforestation Regulation compliance, and the expansion of regenerative farming practices across an additional 200,000 hectares by 2030 to improve soil health, biodiversity and water outcomes.


JDE Peet’s also aims to source 100% of its green coffee responsibly by 2028, up from 83.2% in 2024, using recognised sustainability schemes and strengthened supplier support.


Laurent Sagarra, VP of engagement at JDE Peet’s, said: “Without nature there is no coffee. Nature-related risks are no longer distant threats – they are here, now, impacting coffee farmers and supply chains worldwide".


"Our Nature Transition Plan is both a clear roadmap, and a call to action for the coffee industry to work together with governments, NGOs and coffee farmers to bend the curve on biodiversity loss and secure the future of coffee. By protecting nature, we protect coffee, communities and the shared future of our industry.”

JDE Peet’s launches Nature Transition Plan targeting regenerative farming and deforestation-free coffee

Rafaela Sousa

2 February 2026

JDE Peet’s launches Nature Transition Plan targeting regenerative farming and deforestation-free coffee

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