Jimmy’s is expanding its limited-edition range with a new Choc Fudge Sundae Iced Coffee, as the brand looks to build on growing consumer interest in indulgent, dessert-inspired drinks.

The new flavour combines Jimmy’s Rainforest Alliance Certified coffee with chocolate and fudge notes, offering a more treat-led take on the iced coffee format.

Jimmy’s says its limited-edition strategy has generated £1.5m in value for the brand since its launch in September 2024. Its current Cookie Butter limited edition has also continued to perform strongly, with the 250ml format 17% ahead of the previous Caramel Waffle limited edition.

The latest launch reflects the continued influence of coffee shop culture on the wider drinks market, with dessert-inspired flavours increasingly being used to add indulgence and novelty to established formats.

Russell Goldman, managing director, breakthrough brands, Carlsberg Britvic, said limited editions were allowing Jimmy’s to “have some fun with flavour” while giving shoppers new products to discover.

“Shoppers increasingly expect more choice and excitement from their drinks, with the coffee shop trend for indulgent, dessert-inspired serves helping to shape expectations around flavour,” he said. “For retailers, launches like this can help create renewed interest in the category, encourage trial and give shoppers more reasons to pick up iced coffee across different occasions throughout the day.”

Choc Fudge Sundae Iced Coffee will roll out from September across Co-op, Sainsbury’s and Morrisons.

It will be available in a 250ml SlimCan format with an MRSP of £1.70 and a 380ml BottleCan format priced at £2.75.