JM Smucker is preparing to increase coffee prices further as the company looks to offset rising costs and drive profitability across its retail coffee portfolio, which includes Folgers, Dunkin' and Café Bustelo.

In its fiscal Q4 2025 earnings report, the US food and beverage group revealed an 11% increase in retail coffee sales value compared to the same period last year, driven entirely by higher pricing. The company highlighted that net price realisation – particularly for the Folgers and Café Bustelo brands – was the primary contributor to growth, with volume remaining flat overall.

Smucker also provided guidance for fiscal year 2026, forecasting a 2% to 4% increase in overall net sales, with 'higher net price realisation' expected to be a key factor. While the company did not explicitly confirm the timing of future price increases, the language in its outlook suggests further hikes are likely across key categories, including coffee.

The retail coffee unit remained Smucker’s largest contributor to quarterly sales, generating $738.6 million, with a segment profit of $211.2 million. However, profit margins contracted slightly due to increased commodity costs, despite reduced marketing spend.

“As we look ahead to fiscal year 2026, we remain focused on delivering the business through the strength of our key growth platforms,” said CEO Mark Smucker. “We are confident in our strategy, and we are well-positioned to deliver long-term growth and increase shareholder value.”

Top image: © The JM Smucker