Kellogg’s is expanding its snacking portfolio with the introduction of six new products, now available at UK supermarkets.

The new additions include expansions to the company’s Pop Tarts and Rice Krispies Squares ranges, as well as two brand-new product lines: Kellogg’s High Protein Bars and Oaties Bars.

Pop Tarts, which has reported 1.3 million buyers and sales growth of over 25% in the UK over the past four years, is adding a new Frosted Choco Orange flavour to its line-up. The new variant features a chocolate flavoured pop tart with a ‘tangy burst of citrus flavour,’ complete with icing and orange sprinkles. It is available in Sainsbury’s, Morrisons and Tesco stores now at £3.00 per box of eight.

Meanwhile, the Rice Krispies Squares launch introduces a new Honeycomb & Chocolate flavour. It incorporates Rice Krispies infused with honeycomb and topped with a chocolate-flavoured drizzle, designed for on-the-go snacking. It is available in Sainsbury’s and Morrisons now before rolling out to other major retailers, at an RRP of £2.25 for a pack of four.

New to shelves are the Kellogg’s High Protein Bars, with protein shown to be the cereal bar category’s biggest and fastest growing segment.

Kellogg’s new bars contain 8g of protein, combining salty almonds, nuts and chocolate to create a multi-textured, crunchy and smooth snack. Available in Almond and Dark Chocolate, and Almond and Salted Caramel, the new bars are available in packs of four (RRP £2.50) in Sainsbury’s and Morrisons before rolling out to other retailers.

Finally, following the successful launch of Kellogg’s first oat-based cereal Oaties in early 2025, the company has now launched Oaties cereal bars. They contain 55% wholegrain oats and offer a source of fibre, available in both Chocolate & Oat and Honey & Oat flavours. They are available in Sainsbury’s and Morrisons before a wider roll-out, priced at £2.25 per four-pack.

Holly Wright, senior activation brand manager at Kellogg’s, said: “We are continuously reviewing our snacks portfolio, to ensure we’re meeting the evolving tastes of our customers and driving innovation in the category”.

“We’re delighted to be expanding our range with six new products. Whether shoppers are looking for a mid-morning pick me up, a snack to tide them over till their next meal or an afternoon treat, there really is something for everyone to try.”