Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Kellogg’s has expanded its snacking portfolio with the launch of Rice Krispies Squares Yule Log Style, a limited-edition seasonal version of the popular cereal treat.
The new flavour combines the classic Rice Krispies, with a chocolate-flavoured syrup and dusting of white sugar sprinkles.
“With Christmas fast approaching, we’re excited to bring a festive twist to a fan favourite,” said Holly Wright, Kellogg’s UK&I senior activation brand manager. “Our new limited-edition Squares Yule Log Style flavour is a delicious seasonal treat that’s perfect to enjoy as a moment of indulgence over Christmas.”
The launch follows strong brand performance for Squares, which has seen value sales grow by 9.9% year on year.
Available exclusively at Tesco throughout the festive season, the four-bar multipack has an RRP of £2.25.
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