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Energy drink brand Celsius will launch four new fruit-flavoured, zero sugar variants in the UK and Ireland from January 2026.
The new flavours – Sparkling Raspberry Peach, Sparkling Mango Lemonade, Sparkling Kiwi Guava and Sparkling Strawberry Watermelon – are part of the brand’s core line-up.
Garrett Quigley, president of Celsius International, said: “We are excited for consumers in the UK and Ireland to experience the latest innovation from Celsius arriving from January. We believe the zero sugar, fruit-forward flavours that distinguish Celsius from traditional energy drinks align with consumers' evolving needs for great taste without compromise."
He continued: "This innovation is designed to bring new consumers into the growing energy category, drive growth and be a meaningful contributor to higher basket value for our retailers”.
The launch comes at the start of the year, coinciding with a period of increased consumer interest in health and wellness. Selected flavours, including Raspberry Peach and Mango Lemonade, will also be sold in multipacks for the first time in the region.
The products will be available in major retailers, convenience stores and gyms.
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