Kenco is expanding into matcha and ready-to-use coffee concentrates with the launch of new at-home drinks products aimed at younger consumers and café-style occasions.

The new range, launching in UK supermarkets from May, includes Kenco Matcha Latte sachets in vanilla and strawberry flavours, alongside Kenco Espresso Concentrate in unsweetened, mocha and caramel variants.

The espresso concentrate is designed for both iced and hot coffee drinks and targets growing demand for customisable café-style beverages at home. The launch follows continued growth in iced coffee consumption, particularly among younger consumers, with iced lattes now overtaking cappuccinos in out-of-home popularity.

Kenco Matcha Latte marks the brand’s entry into the matcha category. The single-serve sachets contain built-in creamer and require only hot or cold water to prepare. The products are intended to simplify matcha preparation for consumers seeking convenient, trend-led drinks at home.

According to the company, matcha menu items have increased by 30% year-on-year, while social media mentions have risen by more than 107%. Matcha is also now the fourth most popular iced drink among under-35 consumers out of home.

Maria Kabalyk, head of category and shopper at JDE Peet’s UK & Ireland, Kenco's parent company, said: “Shoppers’ expectations of the coffee aisle are evolving fast. They are looking for more choice in formats, flavours and ways to enjoy iced and hot drinks at home, without compromising on quality or convenience."

She continued: "By bringing Kenco Matcha Latte and Kenco Espresso Concentrate to market, we’re investing in the long‑term health of the category – creating new reasons to buy, new occasions and new ways for shoppers to trade up".

"These launches respond directly to what we’re seeing in shopper behaviour as well as what the next generation of coffee drinkers what from their brews and will help retailers capture additional value by keeping the fixture relevant and exciting for both existing shoppers and those discovering these drinks for the first time.”

Kenco Matcha Latte (8 x 20.3g sachets) will launch in Asda, Tesco and Sainsbury’s with an RRP of £2.99. Kenco Espresso Concentrate (485ml) will launch in Tesco, Asda and Morrisons with an RRP of £5.