Laird Superfood, known for its minimally processed superfood products, has launched its latest offering: Protein Instant Latte. This product, designed to cater to the growing consumer interest in functional beverages, combines convenience with nutrition, delivering 10g of plant-based protein per serving.

Protein Instant Latte is formulated with a proprietary blend of pea, hemp and pumpkin seed proteins, along with naturally occurring medium-chain triglycerides (MCTs) sourced from coconut. Notably, it also incorporates extracts from functional mushrooms such as lion’s mane, cordyceps, maitake and chaga, which are increasingly recognised for their potential cognitive and physical health benefits.

In addition to its protein content, Protein Instant Latte includes Aquamin, a multi-mineral complex derived from sea algae that provides calcium and over 72 trace minerals. This ingredient further enhances the product’s appeal as a health-focused beverage, supporting sustained energy and recovery – a key concern for many active consumers.

Jason Vieth, CEO of Laird Superfood, highlighted the current trend towards protein-rich foods: “Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines”. This sentiment reflects a broader shift in the food and beverage industry, where health-conscious consumers are increasingly seeking products that align with their wellness goals.

The launch of Protein Instant Latte comes at a time when the demand for protein-enriched products is surging. According to market research, the global protein supplement market is expected to reach $27 billion by 2027, indicating robust growth potential for companies that can deliver innovative protein solutions. Laird Superfood's entry into this segment is strategic, targeting consumers who prefer plant-based options and are looking for convenient ways to enhance their diets.

Protein Instant Latte can be prepared simply by adding water, making it an accessible option for busy consumers. Each bag contains six servings, priced at approximately $3 per serving, significantly lower than typical coffee shop offerings. This positioning may appeal to both retail partners and consumers looking for cost-effective, health-oriented alternatives.

The product can be enjoyed either hot or iced, catering to varying consumer preferences. As the market for ready-to-drink and instant beverages continues to expand, Laird Superfood’s focus on clean, real-food ingredients positions it favourably within this competitive landscape.

Protein Instant Latte is currently available for purchase on Laird's website and in select Sprouts Farmers Market locations, with plans for broader distribution, including Amazon, in the near future.