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British confectionery company Langtins has introduced a new range of freeze-dried sweets, called Noomz.
The range features eight varieties, including Fruit Bites, Fruit Bears, Lemon Bites, Mini Rocks, Drift Rocks, Jelly Rings, Rain Burst and Sour Bites. Each product is Halal certified and packaged in resealable pouches.
Using freeze-drying method, Noomz removes moisture while preserving structure, intensifying flavour and creating a crisp texture.
Mubarak Isap, managing director at Langtins, said: “Freeze-dried is one of the fastest growing segments in the confectionery market and a popular social media trend among Gen Z audiences. We’re excited to be embracing this new era of confections and bringing freeze-dried sweets to customers on a larger scale with the launch of Noomz.”
The freeze-dried sweets are available in selected convenience stores across the UK for prices starting at £2.49.
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