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Mars has unveiled a new addition to its Twix range: Twix Snickerdoodle, set to launch nationwide in the US in July 2025.
The new product combines Twix's signature cookie, caramel and milk chocolate layers with a snickerdoodle-flavoured caramel featuring a cinnamon-sugar swirl. It follows previous cookie-inspired variants including Twix Cookie Dough and Twix Cookies & Crème.
Martin Terwilliger, marketing VP of Mars Wrigley North America, said: "Because Twix is the iconic brand of two, we're always looking for ways to double down on flavour. Twix Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."
Twix Snickerdoodle will be available in single (1.4oz) and share (2.8oz) formats.
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