Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
.png)
Research
Coffee & tea
%20(1).jpg)
Mars has unveiled a new addition to its Twix range: Twix Snickerdoodle, set to launch nationwide in the US in July 2025.
The new product combines Twix's signature cookie, caramel and milk chocolate layers with a snickerdoodle-flavoured caramel featuring a cinnamon-sugar swirl. It follows previous cookie-inspired variants including Twix Cookie Dough and Twix Cookies & Crème.
Martin Terwilliger, marketing VP of Mars Wrigley North America, said: "Because Twix is the iconic brand of two, we're always looking for ways to double down on flavour. Twix Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."
Twix Snickerdoodle will be available in single (1.4oz) and share (2.8oz) formats.
Related posts
Jade Leaf Matcha expands line with new Pistachio Matcha Latte Mix at Target
Jade Leaf Matcha, a premium matcha company, is set to launch a Pistachio Matcha Latte Mix. This new offering, which combines the smoothness of matcha with a creamy pistachio twist, will be exclusively available at Target, marking a significant expansion of the brand’s ready-to-mix latte line-up. Pistachio Matcha Latte Mix is designed for consumers seeking an on-trend, convenient and cost-effective alternative to café-style drinks. At a retail price of $10.99 for a package containing ten...
