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Tapping into the growing cold coffee trend, #Nestlé-owned brand #Nescafé has introduced a new Espresso Concentrate, specifically designed for iced coffees.
With 32% of coffee consumed out of the home being served cold in 2023, Nescafé has launched a new liquid coffee concentrate designed to bring barista-style iced coffees to consumers’ homes.
Nescafé Espresso Concentrate is available in two flavours: Sweet Vanilla, for a touch of sweetness, and Espresso Black, for a bold, more intense coffee.
The liquid coffee concentrates are customisable – consumers can choose whether they want a creamy iced latte or a more robust Americano, for example. They contain a blend of quality coffee varieties, specially selected, roasted and brewed to deliver a rich and bold taste, without the need for any special equipment or training.
Philipp Navratil, head of Nestlé’s coffee strategic business unit, said: “Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple and customisable way.”
Damien Tissot, head of Nestlé R&D for coffee, added: “At Nestlé we leveraged our state-of-the-art coffee roasting and brewing technologies across roast and ground, soluble, ready-to-drink and portioned coffee formats. With the Nescafé Espresso Concentrate, we build on our expertise to create tasty and convenient coffee-at-home experiences for cold consumption.”
The new coffee concentrates are initially launching into the Australian market in bottle format, and in e-commerce platforms in China as a single-serve pod to pour over milk, water or juice.