Nestlé has promoted Alfonso Gonzalez Loeschen to chief executive officer of Nespresso and member of the company's executive board, effective 1 November 2025.

Loeschen will succeed Philipp Navratil, who was appointed CEO of Nestlé earlier this month after the dismissal of Laurent Freixe.

Loeschen is currently CEO of Nespresso North America, a position he has held since 2020, overseeing operations in the US, Canada and Mexico. During his tenure, he led the expansion of the Nespresso Vertuo system, delivering double-digit growth and market share gains.

He joined Nestlé in Mexico in 1992 as an assistant marketing manager and has since held senior roles across multiple markets and divisions. These include vice president of marketing for Nestlé USA’s beverage division, general manager of Nestlé Puerto Rico, Nespresso’s chief marketing officer and most recently, CEO of Nespresso North America.

Philipp Navratil, CEO of Nestlé, commented: "We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the group executive board. We look forward to working with him to advance our growth strategy for Nespresso."

"His extensive expertise and deep understanding of the portioned coffee category, along with Alfonso's results-focused approach and talent to inspire teams, will enable him to drive performance and execution".