Nestlé Professional has introduced Nescafé Barista, a coffee bean range developed for the UK foodservice and B2B sector, targeting independent cafés and quick-service restaurants (QSRs).

The launch introduces two blends: the medium-roast Nescafé Barista Espresso Blend, with a rich, intense flavour and smooth cocoa notes, and Nescafé Barista Signature Blend, featuring citrus notes and a rounded profile.

The range is designed to support operators shifting from instant to freshly ground coffee, reflecting increasing consumer demand for premium, freshly brewed options. Nestlé Professional says the beans offer a recognised brand at an accessible price point, aiming to expand the mainstream coffee bean segment.

George Burrell, Nescafé OOH brand manager at Nestlé Professional UK & Ireland, said: “The launch of Nescafé Barista marks an exciting new chapter for Nestlé Professional. We know that foodservice operators are looking for trusted, high-quality coffee solutions that can meet evolving consumer tastes. With our new Espresso and Signature blends, we’re giving them the tools to serve exceptional coffee experiences that customers will return for time and again.”

Nescafé Barista aligns with the company’s Nescafé 2030 plan, which focuses on responsible sourcing, regenerative agriculture, and supporting coffee farmers’ livelihoods.