Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
.png)
Research
Coffee & tea
%20(1).jpg)
Nichols is stepping up its expansion in the energy drinks category with the launch of Vimto Energy Tropical Cooler.
The product has been developed to meet the growing ‘Enhance My Body & Mind’ consumer need, combining functionality with taste and refreshment. Key credentials include being zero sugar, high in vitamins B6 and B12, and made with natural caffeine and real fruit juice, supporting more health-permissible choices without compromising on flavour.
Angela Reay, marketing director at Nichols, said: “We are really excited by the launch of Vimto Energy Tropical Cooler, the latest product in our growing Energy range, which has been developed to specifically target the convenience and wholesale channels."
Reay continued: "Flavoured energy and price-marked packs are delivering strong growth in impulse, and this launch brings both together in a trusted, mainstream brand. The Tropical Cooler flavour delivers a sense of escapism while staying true to Vimto Energy’s inclusive proposition, helping retailers attract new shoppers, drive repeat purchase and unlock incremental category growth."
The new SKU will launch on 19 February 2026, following a seven-week exclusivity period with SPAR, and will be available in a 500ml can.
Related posts
Coca-Cola reshapes leadership, creates chief digital role to speed tech adoption
Coca-Cola has revealed a sweeping overhaul of its operational leadership, including the creation of a new chief digital officer role, as the soft drinks giant moves to accelerate technology adoption and sharpen execution across fast-growing emerging markets.
