Pact Coffee has expanded its presence in Waitrose with the launch of a new decaffeinated pod product, responding to growing demand for high-quality, caffeine-free options.

The new product – a decaf version of the roaster’s Bourbon Cream Espresso – is rolling out in Waitrose stores nationwide this month. It is currently the only speciality-grade decaf coffee listed by the retailer.

The move follows a reported 200% year-on-year increase in Pact’s direct sales of decaf coffee. The company cited recent consumer research indicating that half of UK consumers have bought decaffeinated coffee for home use in the past six months, and that seven in ten would be more likely to drink it if higher-quality options were available.

Will Corby, Pact Coffee’s director of coffee, commented: “By definition, speciality coffee must score at least 80 points from 100 with professional tasters. This coffee scores 84, so consumers will be able to enjoy top-quality decaf.”

The pods, which contain freshly roasted coffee, are being introduced with a promotional price of £4 for a ten-pack until 20 July, after which they will be priced at £5.