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For the first time in 14 years, PepsiCo has unveiled a new logo and visual identity for its flagship soft drink. Pepsi says this new move marks the brand’s “next era”.
The new design features a “bold typeface, signature pulse and an updated colour palette, including the colour black, highlighting the brand’s commitment to Pepsi Zero Sugar,” a brand said in a statement.
Pepsi’s new look will be rolled out in North America this autumn, in time for the brand’s 125th anniversary. It will roll out globally in 2024.
Conversion of the brand’s 20oz bottles has already begun, including Pepsi Zero Sugar to 100% recycled PET.
Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said: “At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives.”
He continued: “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come”.
In other news, PepsiCo has also announced a change to its classic cola recipe in the UK and Ireland, with the beverage now set to contain 57% less sugar. Diet Pepsi and Pepsi Max will not be reformulated.
The new recipe is reformulated with a blend of acesulfame potassium and sucralose sweeteners and contains 56% fewer calories from added sugar. Nutritional information will also be added to the packaging.
The news comes as the UK government introduces new guidelines about the HFSS content of food and beverage products; however, some say that the new formulation will pose a problem for people with diabetes who are unable to consume such sweeteners.
#Pepsi #PepsiCo #reducedsugar #sweeteners
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