Popeyes has announced plans to expand its presence in Mexico with over 300 new restaurants across the Northwest, West, Central and Southeast regions over the next decade.

The expansion will be led by several regional franchise groups: Star Louisiana in Jalisco, Border Crunch in the Northwest, Grupo Euro in the Central region and Grupo Berny in the Southeast.

Duncan Montero, president of Restaurant Brands International (RBI) for Latin America and the Caribbean, said the agreements reflect confidence in Mexico’s growing quick-service market and the experience of the local franchisees.

"Mexico represents a tremendous growth opportunity for Popeyes," Montero said. "And we're thrilled to be partnering with experienced and passionate franchisees who share our vision."

"Our unique New Orleans-style menu, including Popeyes famous chicken – freshly prepared, marinated for at least 12 hours, battered and breaded by hand with our seasonings, and slow cooked to perfection – resonates deeply with guests. We're confident in our ability to win in Mexico over the long term."

The roll-out is expected to create thousands of jobs and bring Popeyes’ chicken sandwich to new areas.

The brand currently operates in more than 45 countries, with recent openings in Costa Rica, Italy and the Balkans.