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Primo Water Corporation has appointed Robbert Rietbroek as its chief executive officer and member of the board of directors, effective 1 January 2024.


The appointment marks the end of an extensive CEO search following Tom Harrington’s decision to retire earlier this year.


Rietbroek is currently the senior vice president and general manager for Quaker Foods North America, a division of PepsiCo. Additionally, he served as the CEO of PepsiCo Australia and New Zealand from 2015 to 2018.


Jerry Fowden, chairman of Primo Water’s board, said: “The board’s search committee worked diligently and thoroughly throughout the CEO search process, and we are confident that Robbert is the right person to take Primo Water into its next stage of growth. Robbert has spent the last two decades developing a unique skillset that will enable him to excel in his new role as CEO of Primo Water.”


He continued: “He is an outstanding leader with a commitment to excellence and a proven builder and leader of high-performance teams, and I look forward to watching Robbert lead the company in the years ahead. Robbert has a strong track record of execution, and the board looks forward to working with him to build on our momentum as well as to help guide Primo Water’s ongoing transformation into a leading pure-play water company in North America.”




Rietbroek commented: “I am grateful for the opportunity to lead Primo Water and its talented team of associates into the future. As CEO, I look forward to meeting the needs of our customers and supporting our dedicated associates as we deliver on our strategic priorities, and drive both long-term growth and value creation for our shareowners.”


“Water is the source of life, and I am eager to provide hydration solutions that help inspire healthier lives, healthier communities and a healthier planet.”

Primo Water appoints Robbert Rietbroek as CEO

Dan Bunt

21 June 2024

Primo Water appoints Robbert Rietbroek as CEO

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