Reborn Coffee has appointed Jung Jae Lim as co-chief executive officer.

Lim brings more than 20 years of experience in logistics and supply chain management. In the role, he will lead initiatives across logistics, transportation and supply chain operations, focusing on strengthening distribution capabilities, improving service reliability and cost efficiency, and supporting the company’s expansion through enterprise partnerships and scalable infrastructure.

According to the company, Lim has secured logistics partnerships with companies operating in the US and Mexico.

The agreements are expected to generate an estimated combined monthly volume of more than 1,550 units and an annual logistics revenue potential of around $20 million.

Jay Kim, co-CEO of Reborn Coffee, said: “Lim’s depth of logistics leadership and operational execution experience strengthens our leadership team at an important time in our growth. His track record across complex supply chain environments adds meaningful capability as we pursue a disciplined approach to scale, execution and long-term value creation."

"As co-chief executive officer, Lim will be authorised to take such actions, execute such documents and cause the preparation and filing of such public disclosures as may be necessary or appropriate to advance the Company’s strategic initiatives and operational objectives.”