Olipop has appointed former Electrolit CEO Christian Patiño Webb as its new chief executive officer, as the functional soda brand strengthens its leadership team to support its next phase of growth.

Webb joins Olipop after leading hydration beverage brand Electrolit from 2022 to 2026. Before that, he served as vice president of marketing for Unilever-owned supplements brand SmartyPants Vitamins between 2020 and 2022. He has also held several senior roles at Red Bull from 2013 to 2018.

In his new position, Patiño Webb will oversee Olipop’s operations, distribution, organisational execution, brand expansion and strategic growth initiatives.

Olipop said his experience in scaling high-growth consumer brands and building the operational infrastructure needed by expanding founder-led businesses would help advance the company’s long-term strategy.

The appointment forms part of a wider leadership restructuring at Olipop. Founder Ben Goodwin will transition into the roles of executive chairman and head of innovation, where he will continue to guide the company’s long-term vision, business strategy and product development.

Goodwin and Webb will work closely together, with Goodwin focusing on innovation and the company’s founder-led vision while Webb leads its operational growth and expansion.

Olipop said the new structure would provide additional operational expertise as the business grows in scale, complexity and reach, while preserving the mission and culture that have shaped the company since its launch.