Rxbar has introduced a new product, Rxbar Protein Energy Bites, expanding the brand’s offerings beyond its traditional protein bars.

The bites are designed to provide 8-10 grams of protein per serving and include a source of dietary fibre. They come in two flavours: dark chocolate peanut butter and strawberry peanut butter, featuring a chewy outer layer with a peanut butter filling. Ingredients include peanut butter, egg whites, dates and apples.

According to the company, the bite-sized format responds to a growing consumer interest in smaller, texture-rich snacks made with simple, nutrient-dense ingredients. Each pouch contains two bites, intended for convenience and portability.

Eileen Flaherty-Yao, senior director of brand marketing at Kellanova, which owns Rxbar, said: "Rxbar Protein Energy Bites are a natural next step for the brand. People want convenient, bite-sized snacks made with simple ingredients and great flavour, and this innovation delivers exactly that. By pairing protein with a good source of fibre in a novel format, we're offering an easy way to stay energised no matter what the day looks like, and a whole new way to enjoy Rxbar."

Rxbar Protein Energy Bites are available at retailers nationwide and through the company’s website.