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Private investment firm Sojourner Consumer Partners has acquired a stake in Hawaii Coffee Company, marking its expansion into the coffee industry.


The partnership also includes a collaboration with Anderson Holdings and the formation of SoJoe Coffee platform, a holding company dedicated to acquiring and partnering with high-potential packaged and ready-to-drink coffee companies in North America.


Gerard Bastiaanse, president of Hawaii Coffee Company, said: “Sojourner’s experience in the coffee sector and track record with building and improving companies, particularly its expertise with e-commerce and sustainability, are truly differentiated. [The company] quickly understood our business and identified areas where they could help us while committing to uphold our high standards.”


Hawaii Coffee Company will continue to operate under its established name and retain its roasting, milling, office facilities and cafés across Hawaii.


Top image: © 2024 Hawaii Coffee Company

#SojournerConsumerPartners #HawaiiCoffeeCompany

Sojourner Consumer Partners acquires stake in Hawaii Coffee Company

Rafaela Sousa

19 December 2024

Sojourner Consumer Partners acquires stake in Hawaii Coffee Company

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