Spindrift Beverage Co has introduced Spindrift Soda, a new line of soft drinks made with real squeezed fruit and no added sugar, stevia or prebiotics.

The company, known for its sparkling water, is expanding into the soda category with five flavours: Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake.

Each can contains 20% not-from-concentrate juice, with the Orange Cream Float variety packing nearly three-quarters of an orange, according to Spindrift founder Bill Creelman. "Spindrift SODA is our most ambitious product to date," Creelman said. "For the first time, Drifters can enjoy bold soda flavour without compromising on ingredients."

With fewer than 8g of naturally occurring sugar per can, which according to the company is significantly less than traditional sodas, often exceeding 35g, Spindrift Soda aims to offer a healthier alternative.

Jon Silverman, SVP of innovation at Spindrift, commented: "We knew that Spindrift making a soda would mean challenging the very foundation of the category. While other sodas rely on added sugar, artificial sweeteners, flavouring systems or claims around gut health, we chose the simpler, more authentic path. Our soda gets its delicious taste the way nature intended: from real squeezed fruit. No tricks, no shortcuts, just all the goodness."

Dave Burwick, Spindrift CEO, added: "Spindrift has changed the sparkling water aisle, and we're ready to do it again in the modern soda aisle".

Spindrift Soda is available on the company’s website and Amazon, with select retailers expected to stock it later this year. A portion of sales will support Kiss The Ground, a non-profit promoting regenerative agriculture.