Danone-owned cold brew coffee brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.

This latest addition features a blend of cold brew coffee fortified with an extra boost of caffeine, B-vitamins, ginseng and guarana, positioning it as a hybrid product designed for consumers seeking both flavour and functionality.

The introduction of STōK Cold Brew Energy reflects a growing trend among beverage manufacturers to cater to consumers' demands for convenient, on-the-go options that provide sustained energy without the drawbacks often associated with traditional energy drinks.

Each 11-ounce can contains 195 mg of caffeine, appealing to those looking for an effective pick-me-up during busy days.

Brittney Polka, vice president of ready-to-drink beverages at Danone North America, said: “...We're thrilled to bring STōK Cold Brew Energy to the boldest coffee drinkers out there – delivering the coffee-forward flavour our brand fans love, with a boost of caffeine".

Available in three flavours – Mocha Cream, Vanilla Cream and Caramel Cream – STōK Cold Brew Energy seeks to attract a diverse consumer base, from coffee aficionados to those who might typically gravitate towards energy drinks. The product's launch is timely, as consumers increasingly prioritise convenience and functional benefits in their beverage choices.

Currently, STōK Cold Brew Energy is available at select US retailers, including 7-Eleven and Speedway, with plans for a broader rollout in 2025. This strategy aligns with the company's goal to enhance its presence in the ready-to-drink segment, which has seen significant growth in recent years.

STōK’s move to blend cold brew coffee with energy-enhancing ingredients reflects a broader industry shift towards products that combine health benefits with indulgent flavours.

Danone North America, the parent company of STōK, is also recognised for its commitment to sustainability and social responsibility, operating as a Certified B Corporation.

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