Starbucks will no longer charge extra for customising beverages with non-dairy milk beginning 7 November, coinciding with the launch of its holiday menu.

This change will allow customers to personalise their Starbucks beverages more easily.

According to the company, non-dairy milk options, including soymilk, oatmilk, almondmilk and coconutmilk, are the second most requested customisation at Starbucks, following espresso shots. With this change, nearly half of Starbucks customers in the US who modify their drinks will see a price reduction of over 10%.

Brian Niccol, Starbucks' chairman and chief executive officer, said: “Core to the Starbucks experience is the ability to customise your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks."   

He continued: “I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas. This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”

Last month, Starbucks halted its fiscal year 2025 financial guidance after releasing unexpected results for 2024 that revealed a decline in revenue and a drop in quarterly earnings. Niccol noted that the company needed to "fundamentally change" its recent strategy to return to growth. He detailed plans to simplify the "overly complex" menu, adjust the pricing structure and modify the mobile ordering and payment system to prevent it from overwhelming the café experience.

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