Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Svedka Vodka has unveiled a limited-edition drinks dispenser designed to resemble an oversized can of its Vodka Water ready-to-drink beverage.
Standing more than five feet tall, the Svedka vodka watercooler replaces the traditional blue water bottle with a large glass replica of the brand’s transparent can. The fully functional unit dispenses hot and cold water from a built-in tank, while a separate tap serves chilled Svedka Vodka Water.
The cooler also includes a compartment for storing additional cans and is positioned for use at workplace celebrations, post-work gatherings and other social occasions.
The launch follows the introduction of Svedka Vodka Water, which the company describes as the world’s first transparent canned vodka water.
David Binder, senior brand director at Svedka, said: “When we introduced the world’s first transparent canned vodka water, we challenged expectations around what a ready-to-drink cocktail could look like".
"The Svedka vodka watercooler continues that idea by reimagining another familiar icon through the lens of transparency, creating something that's unexpected, undeniably SVEDKA Vodka Water and built to bring people together."
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