Tropicana has expanded its portfolio with the addition of a new line, Tropicana Special Start, as well as two new flavours in its Tropicana Multivit Boost range.

Tropicana’s new line of juices, Special Start, boasts three 100% pure pressed fruit juices; Sanguinello Blood Orange; Pink Grapefruit; and Pineapple. The fruits are sourced from locations specially selected for their ‘unmatched’ taste and colour, including from the foothills of Mount Etna, where Tropicana Sanguinello Blood Orange is sourced.

In its Multivit Boost range, Tropicana has unveiled two new varieties: Mixed Berries and Smooth Orange. Each serving offers 100% of daily Vitamin C requirements, along with essential vitamins B1, B2, B6, E.

These added vitamins play a crucial role in supporting normal energy-yielding metabolism, maintaining healthy skin and vision and protecting cells from oxidative stress.

Tropicana Brands Group’s marketing director Elizabeth Ashdown, said: “We understand that consumers are actively seeking healthier beverage choices to enhance their daily routines, placing a strong emphasis on prioritising their vitamin intake. Expanding upon the inherent health benefits associated with juice consumption, our newest additions to the Multivit Boost range will provide our customers with a juice option that tastes great and helps fulfil their daily nutritional requirements.”

Last month Tropicana introduced two new juice ranges, Tropicana Rise & Shine and Tropicana Fruit Sensation, to its ambient portfolio.

The new Special Start range and the additional Multivit Boost flavours are available to purchase in UK retailers now.