top of page

The Watercoolers Europe (WE) Conference & Fair 2025 is set to take place in Milan, Italy, on 6-7 November 2025.


Building on the success of the 2024 event in Bucharest, Romania, the upcoming conference will focus on advancements in clean, sustainable and healthy hydration solutions, with a particular emphasis on the impact of AI technology on the industry.



The event will feature showcases of innovative products and technologies, discussions on the role of AI in shaping hydration and sustainability and opportunities for collaboration toward industry progress.


Registration is currently open, and further details can be found on the event website under the “Conference & Fair 2025” section.

WE 2025 heads to Milan with focus on AI and sustainability

Rafaela Sousa

24 January 2025

WE 2025 heads to Milan with focus on AI and sustainability

Related posts
Planet Doughnut installs 24/7 vending machine at Shrewsbury bakery

Planet Doughnut installs 24/7 vending machine at Shrewsbury bakery

Planet Doughnut has installed a 24/7 vending machine outside its bakery at Battlefield Industrial Estate in Shrewsbury, offering customers round-the-clock access to its products.

DuPont launches integrated pre-filter ultrafiltration module

DuPont launches integrated pre-filter ultrafiltration module

DuPont has launched a new ultrafiltration (UF) module with an integrated pre-filter, combining pre-filtration and ultrafiltration into a single unit.

Smeg USA debuts multi-function coffee machine and grinder

Smeg USA debuts multi-function coffee machine and grinder

Smeg USA has expanded its coffee portfolio with the launch of a new espresso and cold brew machine, alongside a multi-purpose coffee grinder and additional colour options across its countertop appliances.

Sun Cruiser expands RTD range with white tea and vodka line

Sun Cruiser expands RTD range with white tea and vodka line

Sun Cruiser has entered into the non-carbonated vodka tea segment with the launch of a new ready-to-drink (RTD) product, White Tea + Vodka.

bottom of page